Smart things out of Nothing

It was a large situation helium feels helium has won: “Fortunately, we person near the hard days down us, since it is highly demanding for a caller institution to survive successful the smartphone industry. Some did try, but went bankrupt,” Akis Evangelidis, co-founder of Nothing, told Kathimerini a fewer days aft the announcement of the mega-round of $200 cardinal raised by the British company, with capitalization of $1.3 billion. 

This time, the institution was financed, among others, by the American Tiger Global, known for investments successful technology giants, the Indian billionaire Nikhil Kamat, arsenic well arsenic the concern limb of Qualcomm (Qualcomm Ventures). “They spot the accidental we person created, these are strategic investments,” Evangelidis explains, speaking from Dubai, from where helium travels to India each week.

Nothing, which besides bears its ain “Greek” signature, is attempting to straight vie with giants successful the manufacture such arsenic Apple and Samsung, selling its products (smartphones, smartwatches, headphones) successful astatine slightest 40 markets, with the Indian marketplace astatine the halfway of its strategy. 

“Within 4 years, income person exceeded $1 billion, we are doing exceptionally well successful India, and we raised $200 cardinal successful a hard environment. Now I judge the marketplace is turning its attraction to Nothing,” helium says. The institution launched its latest Phone 3 exemplary successful July and, successful summation to London, will person a flagship store successful India by year-end. It has 817 employees and offices successful galore countries astir the world.

Starting from “nothing,” arsenic its sanction suggests, it has sold implicit 10 cardinal products worldwide, past year it recorded 150% growth, and it has emerged arsenic the fastest-growing marque successful India for six consecutive quarters. In 2024 alone, it recorded 557% maturation successful India. “This marketplace is simply a immense accidental for us,” helium says, arsenic helium shows photos from his caller gathering with Indian Prime Minister Narendra Modi connected the sidelines of The Economic Times World Leaders Forum. 

“India has begun to look arsenic a strong unit successful the technology field, what China was a fewer years ago,” helium emphasizes, arsenic caput of activities successful this market.