Online Shopping Now Dominates Consumer Habits in Greece

Online buying has go a defining portion of mundane beingness successful Greece, with 97% of nett users making purchases electronically, according to the yearly e-commerce study by Nexi Greece, portion of the Nexi Group.

Debit cards pb the way
Debit cards person surged arsenic the astir fashionable outgo method, accounting for 57% of transactions successful 2024, up from conscionable 9% successful 2023—a 48% increase. PayPal follows with 49%, while integer wallets such arsenic Apple Pay and Google Pay are steadily gaining ground. Security (71%), speed (56%), and easiness of use (49%) fertile arsenic the top factors influencing outgo choices.

What Greeks bargain online
Fashion tops the database of online purchases, with 50% of consumers buying clothing. Food delivery and takeaway travel adjacent (45%), followed by pharmacy products (37%). Beyond preferences, spending patterns besides uncover strong growth: successful 2024, online spending successful Greece reached €29.4 billion. Of this, €9.1 cardinal went to travel and accommodation, €6.5 cardinal to services, €5.6 cardinal to fashion, €5.1 cardinal to household items, and €3.1 cardinal to mundane products.

Strong penchant for section e-shops
Greek consumers are progressively supporting home online retailers. In 2024, 78% reported preferring section e-shops, compared with 49% successful 2023. Environmental concerns besides power choices: 64% consider sustainability when buying online, prioritizing reduced packaging (54%) and eco-friendly instrumentality processes (36%).

E-commerce arsenic an economical pillar
The accelerated enlargement of e-commerce is cementing its relation successful the Greek economy. “The results of this year’s survey corroborate that online buying has go the ascendant purchasing method successful Greece,” said Eleni Argyropoulou, Head of Commercial astatine Nexi Greece. She highlighted Nexi’s committedness to innovative and unafraid outgo solutions, including the Nexi XPay platform, to support some merchants and consumers.

The survey was conducted by Teleperformance connected behalf of Nexi, with 2,604 nett users successful Greece aged 18 to 79 participating.