Zalando: Next phase of growth in the Greek market

Zalando, 1 of Europe’s starring online manner destinations, is entering the adjacent signifier of its maturation successful the Greek marketplace by strengthening its B2B operations done the motorboat of its Partner Program.

Through this initiative, the institution enables section brands and retailers to articulation its platform, while astatine the aforesaid clip expanding merchandise prime for consumers. In addition, partners tin payment from Zalando Fulfillment Solutions (ZFS), under which the institution manages bid processing and returns, while partners clasp afloat power implicit their commercialized activities.

The Partner Program

The Partner Program is an integral portion of Zalando’s concern model, designed to support partners successful scaling their integer beingness crossed Europe.

A halfway rule of the programme is autonomy, arsenic brands support afloat power implicit the products they take to database connected the platform, arsenic well arsenic their contented and pricing. This ensures a accordant pricing strategy crossed each income channels. For consumers, the motorboat of the Partner Program translates into entree to a wide assortment of much than 200,000 items. Partner products are seamlessly integrated into Zalando’s precocious buying experience, which includes an AI Assistant offering personalized recommendations successful Greek, arsenic well arsenic the Trend Spotter tool that highlights emerging section and planetary trends.

As Daniel Roginski, General Manager for Central and Eastern Europe, noted: “We are excited to determination into the adjacent signifier of our maturation successful Greece. We judge successful the powerfulness of a connected Europe, and with the motorboat of the Partner Program, we are not lone expanding our scope but besides investing successful the aboriginal of fashion. Our extremity is to equip some planetary and section partners with the tools they request to grow, while offering consumers a level of prime that reflects section style.”

Zalando entered the Greek marketplace successful 2025, and done the onboarding of section brands is further strengthening its beingness successful the country, while enhancing its online competitiveness. The institution is simply a German-listed online retailer of manner and quality products. In 2025, it completed the strategic integration with Hamburg-based ABOUT YOU, enabling some companies to service customers and partners crossed Europe.