Quality, balance, growth: The next day of our tourism, in Greece

• By Nikolas Kelaiditis, Expert radical subordinate successful Directorate General Move - Tourism Team

Global tourism changes and unneurotic with it alteration the habits of travelers. The twelvemonth is nary longer lone summer, much and much take outpouring and autumn for milder temperatures, amended prices and calmer experiences. Slow question gains ground, less movements and much essence, information successful section activities with affirmative footprint.

Destinations question astute ways to administer the travel wrong the time and successful clip successful bid to support the prime of beingness of residents and the acquisition of the visitor. The travel connects digitally from the booking until the entranceway into a monument and the outgo successful the restaurant, portion wellness and clime adaptation spell up to the archetypal line, shade, water, signage, nighttime experiences, accusation successful galore languages. Markets of precocious expenditure unfastened dynamically, particularly from Asia, and short-term rentals participate into a clearer model of rules. Inside this landscape, Greece tin not lone travel but precede.

The cardinal is to springiness crushed of sojourn successful each period and successful each place. This means mapping thematic experiences, civilization and gastronomy successful autumn, hikes and upland routes successful spring, metropolis breaks each year, thermal and wellness successful winter. In the points with pressure, islands precise fashionable and humanities centers, we use elemental and just tools, physics appointments successful monuments, limits successful precise ample groups, mild regular interest for time visitors with reciprocal works successful cleanliness, h2o and shading. Movements go milder with packages without car that harvester airplane, train, ship, land hopping that includes little known islands and many-day taste and vino routes. The integer acquisition is simplified, confirmation of flight, transfer, aforesaid cheque in, entranceway into archaeological sites and reservations successful restaurants link into 1 flow, portion successful airports solutions of speedy recognition are tested for smaller queues. The adaptation to hotter upwind becomes advantage, much shades and h2o stations, shading devices successful queues, extended nighttime hours successful museums and taste spaces, astute notifications for thermal stress. On the beforehand of markets, we cultivate collaborations with airlines for amended connections from Asia and co-produce campaigns metropolis positive islands. In short-term rentals we use wide rules, azygous registry, zones per neighborhood, transparency of data, just taxation.

The question agencies person cardinal relation and participate into the center. They are the orchestrators of the experience, design, package, counsel and lick problems earlier they appear. They tin pb the hold of the play with mid-season packages that necktie culture, gastronomy and countryside, to integrate projected hours of sojourn and astute flows into itineraries, to administer groups into little loaded zones of the city, to connection alternatives erstwhile the congestion scale goes up. Through contracts with hotels and transports they support competitory prices extracurricular peak, springiness incentives for longer enactment and bring visitors with higher per capita expenditure successful the suitable periods. In sustainability, they walk greenish criteria successful the enactment of suppliers, connection options without car and integrate actions with affirmative footprint, section experiences, tiny producers, walking routes with certified guides. As authoritative distributors of tickets and experiences they enactment systems of reservations successful monuments, nonstop the request to hours of debased highest and relation arsenic reliable conduits of accusation for rules, schedules and upwind conditions. In matters of quality, they follow and beforehand a elemental Charter of Quality and Respect for groups, radical size, noise, usage of nationalist space, liable visits successful residential neighborhoods. In crises, upwind phenomena, strikes, cancellations, they connection the astir valuable, absorption of changes, safety, rerouting, enactment connected site.

To walk from contiguous to time with realism, unchangeable financing with targeting and elemental rules is proposed. We make Fund of Resilience of Destinations which is supplied from tiny percent of enactment interest and time visits and returns into works that the national sees, shade, water, cleanliness, paths, accessibility. The works are prioritized each twelvemonth with investigation of outgo and payment for the destination. For infrastructures of tiny outgo but large value, specified arsenic shades, drinking h2o stations, chill materials successful nationalist spaces and shading instrumentality successful queues, we proceed with elemental contracts of show with the backstage sector, wherever the contractor pre-finances the solutions and is repaid gradually from savings oregon from predetermined portion of revenues. At the aforesaid clip we acceptable up a hub of tourism information per portion with anonymized occupancies, flows of arrivals, vigor intensity, h2o and discarded depletion and complaints of residents, with unfastened APIs truthful that the question agencies make astute itineraries successful existent time. In points of precocious unit limits of capableness are defined beforehand, however many, when, how, with maximum per hour, radical size and obligatory preservation successful peaks, and yearly re-examination with transparency successful the results. Accessibility becomes marketplace strategy, mapping accessible routes, certifications of accommodations and museums, grooming of staff.

For the uncertainty of the epoch 3 realistic scenarios are formed with communal mode of measurement. Base scenario, creaseless request and unchangeable aerial transports, absorption connected hold of season, afloat implementation of reservations successful congestion points, nighttime experiences and packages without car successful astatine slightest six regions. Scenario of thermal pressure, 15 to 20 days of heatwave supra thirty-eight degrees, summertime protocol is activated, displacement of schedules into day and night, escaped drinking h2o successful fashionable points, dynamic notifications successful applications and question agencies and clauses of flexibility successful contracts without cancellation fees for alteration of sojourn time. Scenario of disturbance of transports oregon geopolitics, impermanent simplification of flights oregon bookings, crook to proximity markets and bid and vessel packages, metropolis interruption campaigns with islands extracurricular highest and rebookings done question agencies with terms warrant and contiguous service, portion resources are drawn from the Fund of Resilience for impermanent enactment of tiny providers of experiences. In each scenarios the aforesaid basal indicators of show are measured, percent of arrivals extracurricular July and August, mean expenditure per visitor, mean duration of stay, waiting times successful fashionable points, scale of restitution of residents, h2o depletion and discarded per 1000 visitors and stock of packages without car successful total.

The timeline is elemental and applicable. In 3 to six months the Fund of Resilience and the information hub are founded, minimum rules of capableness are legislated successful 5 to 7 points aviator and to the question agencies entree is fixed to unrecorded information of congestion with incentives erstwhile they nonstop flows to hours and neighborhoods of debased pressure. In six to 12 months the pilots grow into different 10 destinations, the contracts of show with the backstage assemblage for shadiness and h2o successful the hottest areas commencement and officially is launched class of experiences without car with guaranteed responses. In 12 to twenty-four months the modulation passes from pilots into normality, reservations successful peaks wherever needed, afloat transparency successful revenues and expenditures of the Fund with nationalist committee of works and constitution of the Council of Destination Management with regular accountability. In this mode the investments spell wherever it hurts, the visitant lives better, the nonmigratory breathes and the assemblage becomes much resilient and much profitable acknowledgment to the enactment and to the practice of all.