Ominous messages for e-commerce in Greece

The Greek E-Commerce Association (GR.EC.A) is sending ominous messages astir the people of e-commerce successful Greece and the viability of businesses successful the sector.

According to the information of the study published by the Greek E-Commerce Association, successful collaboration with Ecommerce Europe and EuroCommerce, successful 2024 the total B2C turnover of Greek e-commerce accrued by 8% (nominal increase) and 5% (real summation owed to inflation). The estimation for 2025 shows a alteration successful Greek e-commerce, for the archetypal clip successful 10 years, arsenic a effect of strong unit from Asian platforms. According to unsmooth calculations, these platforms person taken 20% of the market, owed to their zero taxation, frankincense taking distant a stock from Greek businesses. And the trend is upward successful favour of foreigners.

As Makis Savvidis, vice president of the Hellenic E-Commerce Association (GR.EC.A), emphasized, the unequal contention faced by Greek e-commerce companies compared to planetary businesses owed to the Omnibus Directive (EU) 2019/2161, which successful Greece was importantly stricter than successful astir different EU countries.

Furthermore, arsenic helium emphasized, the 2% tax connected online advertizing successful Greece undermines their competitiveness compared to European and planetary platforms that bash not look akin charges, making it much hard for section businesses to turn successful the integer market.

Referring to the obstacles to the improvement of e-commerce successful Greece, Savvidis pointed out: “While larger companies person adopted e-commerce platforms, integer selling and precocious logistics, galore smaller retailers still look challenges successful afloat integrating these technologies into their operations.

A important obstacle is the outgo of implementing such technologies, which tin beryllium prohibitive for small and medium-sized businesses operating connected constricted budgets.”

Additionally, the complexity of maintaining an online presence, handling integer payments, and efficaciously managing logistics has proven hard for many, particularly with constricted technical expertise. While some businesses person made advancement successful creating online stores and utilizing κοινωνικά media for marketing, there is still a deficiency of broad integer strategies, peculiarly successful areas such arsenic lawsuit narration absorption (CRM) oregon precocious information analytics.