NielsenIQ – World Data Lab: GenX in Greece is quietly leading the change between generations and categories

The broad study connected user spending by generation, focusing connected Generation X, those calved betwixt 1965 and 1980, has been published by NielsenIQ (NIQ), successful concern with the World Data Lab (WDL).

The report, titled “The X Factor: however Generation X is softly driving trillions successful user spending“, reveals that Greek Gen X consumers relationship for astir 25% of the country’s full depletion – a fig somewhat higher than the planetary average.

Generation X globally accounts for 24% of user spending, with a purchasing powerfulness of $15.2 trillion – astir doubly arsenic overmuch arsenic China’s full consumption. By 2035, this generation’s yearly spending is expected to highest astatine $23 trillion.

In Greece and internationally, Generation X is projected to summation spending successful 3 cardinal categories implicit the adjacent 5 years: Food & Non-Alcoholic Beverages, Beauty, and Alcoholic Beverages.

“Generation X successful Greece plays a cardinal relation successful the consumer economy,” says Vaios Demoragas, NIQ’s Managing Director for Greece and Bulgaria. “Many are balancing the needs of their children and aged parents, portion continuing to walk connected some basal and manner products. Despite fluctuations successful fiscal security, their spending powerfulness remains resilient and their power is growing.”