Nia Vardalos Fronts New ECOS Sustainability Campaign with Greek Twist

Actress and filmmaker Nia Vardalos, ECOS President and CEO Kelly Vlahakis-Hanks airs with the shaper and manager of their caller commercial, Spyros Karaganis and Petros Antoniadis during a property lawsuit connected Earth Day. Credit: Courtesy of ECOS

ECOS, the family-owned pioneer successful greenish cleaning products and shaper of the top-selling greenish laundry detergent successful the US, announced connected Earth Day, April 22, the motorboat of its latest commercialized run featuring award-winning histrion and filmmaker Nia Vardalos.

The run highlights ECOS’ ngo to present high-performance cleaning solutions that are safer for radical and the planet, portion besides giving a motion to the brand’s Greek roots. Watch the communicative of ECOS Founder, Van Vhahakis.

The screenwriter and prima of the My Big Fat Greek Wedding film franchise attended and, during a property conference, spoke of however the thought astir the run started astatine an Athens cafe past twelvemonth aft a relative of Kelly Vlahakis-Hanks, President & CEO of ECOS, went to spot a play that Vardalos was presenting successful the Greek capital.

“Since we started creating this collaboration, each I bash is [say] ‘yes’—’cos it’s truthful wonderful. That institution is wonderful, everyone is fantastic here, it’s been truly fun,” Vardalos told attendees.

The launch, successful existent grant of Earth Day 2026, included a sustainably-produced repast hosted astatine a beauteous plot successful the ECOS HQ installation successful Cypress, CA.

It besides featured a Greece-inspired presumption and music, testament to the company’s roots and imaginativeness of its laminitis Van Vlahakis, begetter of Kelly Vlahakis-Hanks – a Greek migrant from Crete who studied chemistry and founded the institution successful the 1960s.

A amusive and spirited commercialized spot for ECOS starring Nia Vardalos

The commercialized was created by My Big Fat Greek Wedding’s Nia Vardalos and lyricist Spiros Katsaganis and filmed by producer/cinematographer Petros Antoniadis. Katsaganis besides directed and euphony supervised.

The amusive and spirited clip features Vardalos making her mode done airdrome security, her suitcase packed with a postulation of Greek favorites. When a TSA cause notices her bag, specifically her ECOS Liquid Laundry Detergent, she begins walking him done what sets the detergent apart, yet culminating successful a infinitesimal during which the cause “confiscates” the detergent for himself, anxious to effort his caller sustainable laundry favorite.

After chasing him astir the airport, Nia Vardalos yet boards the level and is capable to get her detergent backmost connected her formation home.

Watch highlights from the property lawsuit with Nia Vardalos and President and CEO of ECOS Kelly Vlahakis-Hanks: 

Symbolic motorboat connected Earth Day 2026

The run officially debuted crossed integer and societal platforms connected April 22nd, further amplifying ECOS’s broader efforts to amended consumers connected eco-conscious merchandise choices and item the benefits of thoughtfully formulated cleaning solutions.

“Earth Day is ever a tentpole infinitesimal for ECOS, and it’s an accidental for america to link with a wide and divers assemblage astir the value of safer, much sustainable living,” said Kelly Vlahakis-Hanks, President and CEO of ECOS.

“Nia Vardalos has a unsocial quality to interaction the hearts of many, transcend taste boundaries, and bring radical unneurotic done her storytelling. Partnering with Nia for this commercialized allows america to bring our ngo to beingness successful a mode that resonates wide with our consumers—while besides celebrating Greek practice successful a meaningful way,” she added.

Nia Vardalos and Kelly Vlahakis-Hanks connected signifier during a property event. Credit: Courtesy of ECOS

“I emotion and usage ECOS products! The accidental to make a run with a marque I respect is genuinely thrilling,” Nia Vardalos commented.

“I precise overmuch admit ECOS’s Greek practice and its beardown institution values. The bequest successful ECOS resonates with me, some personally and culturally,” she admitted. “ECOS has consistently stood retired for its committedness to creating products that are amended for radical and the planet. I’m thrilled to spouse with a family-owned marque that’s been doing bully for the satellite for decades.”

Watch the run below:

Sustainable capitalism a halfway doctrine for ECOS

Sustainable capitalism is simply a halfway doctrine for ECOS, providing a much earth-friendly way for concern improvement that is not looking to the adjacent quarterly net study oregon maximizing shareholder worth portion ignoring biology and societal externalities, according to Kelly Vlahakis-Hanks.

The company’s President and CEO stressed however ECOS is simply a family-oriented concern that cares astir “ecos”  – the Greek connection for “home,” successful its broader sense, meaning our earthy situation and the Earth we each unrecorded on.

ECOS, she stressed, is starring by example. Unshackled from shareholder pressure, the marque stands retired for a fundamentally antithetic attack than accepted nationalist companies that run successful the space.

Under her long-standing enactment Kelly Vlahakis-Hanks has managed to physique a concern exemplary rooted not successful short-term nett maximization, but successful semipermanent biology work and systemic impact, challenging narrowly-defined, Wall Sttreet-oriented capitalism: occurrence is not measured solely by gross maturation and abdominous nett margins, but besides by the wellness of the satellite and the well-being of aboriginal generations.

She has steered the home manufacturer, that has energy-efficient accumulation facilities successful aggregate US states, to put successful cleaner technologies, non-toxic biodegradable ingredients adjacent if those lone somewhat trim margins.

Thus far, ECOS has invested heavy successful sustainable infrastructure, creating facilities that are carbon-neutral, water-neutral, and zero-waste, which reflects the committedness to biology stewardship that goes acold beyond regulatory compliance oregon selling optics.