International conference in Crete on the future of tourism marketing

Crete volition big the 10th planetary league Advances successful Tourism Marketing Conference (ATMC 2025) from 24 to 26 September 2025 connected the taxable “Resilient Futures & Creative Placemaking”, organized by the Department of Business Administration and Tourism of the Hellenic Mediterranean University successful Heraklion.
ATMC, which began successful 2005 and has already traveled to 9 countries (from Turkey and Spain, to the United Kingdom, Slovenia, Morocco and France), returns to Greece this twelvemonth to item caller perspectives successful planetary tourism marketing.

Resilience and Placemaking

The taxable focuses connected the large challenges faced by tourism successful caller decades – from the violent attacks of September 11 to the COVID-19 pandemic and caller geopolitical crises. The purpose is to research however world knowledge, innovation and creativity tin pb to much resilient and sustainable improvement models.

A peculiar spot is occupied by the conception of originative placemaking – the originative absorption of spot done culture, storytelling, section individuality and participatory processes, which heighten the prime of beingness and the attractiveness of destinations.

International forum for dialogue

The league volition bring unneurotic academics, researchers, postgraduate students, arsenic good arsenic representatives from the marketplace and politics. The topics include, among others:

Creative tourism and spot branding
Gastronomy, vino tourism and agrotourism
Sustainability and hypertourism
Digital experiences and UX plan successful tourism
Artificial quality and robotics
Traveler behaviour connected societal media
Entrepreneurship and caller models of collaborative economy

The league volition beryllium held astatine the modern facilities of the School of Health Sciences of ELMEPA, adjacent to an olive grove and a agrarian parkland of the University. Heraklion, a subordinate of the UNESCO Creative Cities Network, was designated successful 2023 arsenic 1 of the Seven World Cities of Gastronomy, an constituent that volition besides item the societal programme of the event.