Greek Wines and Spirits Knock at the Door of China’s Market

Greece is promoting the nation’s premium nutrient and beverage assemblage successful the blase Chinese market. Credit: Greek Reporter

Greek wines and spirits took halfway signifier astatine the China Xinghuacun International Alcoholic Drinks Expo 2025, arsenic Greece was the Guest of Honor successful this large planetary commercialized lawsuit held successful Fenyang city, Shanxi province.

The Greek beingness astatine the expo, which attracted astir 500 home and planetary producers, served arsenic a cardinal level for promoting the nation’s premium nutrient and beverage assemblage successful the blase Chinese market.

Evgenios Kalpyris, Greece’s Ambassador to China, emphasized this constituent successful his opening remarks, stressing that the organized promotion of Greek products—known for their superior prime and marque strength—is a competitory vantage for the sector.

He noted that the accumulation offers an accidental for exceptional Greek wines and spirits to summation visibility and designation among Chinese consumers.

Exhibition targeting Chinese consumers

“In blase user markets astir the world, the prime of Greek foods and beverages has go synonymous with precocious quality,” Kalpyris said.

“The accumulation we are inaugurating contiguous volition connection an accidental to exceptional Greek wines and spirits to heighten their visibility and designation among Chinese consumers.”

Supported by the Economic and Commercial Affairs Office of Greece’s embassy, 3 Greek importers showcased premium Greek wines and spirits and assorted representatives shared details astir Greek cultivation products astatine the Greek Pavilion.

In a peculiar conception of the expo, Greece’s embassy presented an accumulation connected the past of the Olympic Games that featured photographs and a past of the event, from 776 BC to the contiguous day.

Related: Ancient Civilizations, Modern Collaboration: Greece and China Deepen Ties