GenX in Greece Lead Consumption Trends

GenX successful Greece (those calved betwixt 1965 and 1980) accounts for astir 1 4th of user spending successful the country, according to a caller Nielsen NIQ study connected generational user expenditures.

NielsenIQ (NIQ), successful collaboration with the World Data Lab (WDL), precocious published an in-depth study connected user spending by generation, focusing connected Generation X.

The report, titled “The X Factor: How Generation X Quietly Drives Trillions successful Consumer Spending”, reveals that Greek Gen X consumers relationship for astir 25% of total depletion successful the state — a stock slightly higher than the planetary average.

“Generation X successful Greece plays a pivotal relation successful the user economy,” said Vaios Dimoragas, Managing Director of NIQ for Greece and Bulgaria. “Many are balancing the needs of their children and aged parents, while continuing to spend connected some indispensable and manner products. Despite fluctuations successful fiscal security, their spending powerfulness remains resilient, and their power is growing.”

The probe shows that astir Greeks, including members of Generation X, are not peculiarly loyal to large brands. Only 30% accidental they similar to bargain well-known brands, while 40% acquisition simply what they request without focusing connected marque names. Another 17% marque an effort to take smaller brands, a stock higher than the planetary mean of 13%.

Generation X successful Greece maintains a cautious attack to idiosyncratic finances. 66% state they lone person wealth for essentials, compared to 46% globally. Only 3% study being capable to spend freely, compared to 11% of their planetary peers. They are besides little apt to acquisition premium products than different generations.

Gen X successful Greece is much reluctant to follow caller technologies compared to the remainder of the EU. For example:

• Only 13% let “smart” devices to automatically bid products (vs. 35% globally).
• 20% use wearables that autonomously track their behaviour (vs. 38% globally).
• 59% debar sharing idiosyncratic information successful integer interactions owed to privateness concerns.

However, Generation X successful Greece represents an emerging accidental for technology and durable goods manufacturers, peculiarly those emphasizing reliability, transparency, and information protection.

Source: tovima.com