For online shopping, 97% of Greeks – E-spending reaches €29.4 billion in 2024

Online buying has go a regular wont for Greeks, with 97% of net users making purchases online, according to the 2024 Annual E-Commerce Report by Nexi Greece, a subordinate of the Nexi Group. At the aforesaid time, debit paper payments predominate with 57%, followed by PayPal (49%) – portion integer wallets (Apple Pay, Google Pay) are connected the rise. Security (71%), velocity (56%), and easiness of usage (49%) basal retired arsenic the astir important factors successful choosing a outgo method.

When it comes to user preferences, manner is astatine the top, with 50% of shoppers buying clothing, followed by takeaway and transportation nutrient (45%) and pharmacy products (37%). At the aforesaid time, 78% of users accidental they similar Greek e-shops, portion 64% instrumentality into relationship the biology interaction of their online purchases, placing accent connected reducing packaging (54%) and connected much eco-friendly instrumentality processes (36%).

Comparative information confirms the accelerated maturity of e-commerce successful Greece. Beyond the 3-point summation successful the percent of net users making online purchases, debit cards saw a spectacular leap of +48% (57% successful 2024 versus 9% successful 2023), establishing themselves arsenic the ascendant outgo method. At the aforesaid time, PayPal strengthened by 11%, portion Apple/Google Pay integer wallets recorded a 12% summation respectively, confirming the momentum of alternate outgo solutions. Equally awesome is the displacement toward home online stores, with the stock of consumers preferring them rising from 49% successful 2023 to 78% successful 2024 (+29%).

The full worth of online spending for 2024 is estimated astatine €29.4 billion, of which €9.1 cardinal concerns question and accommodation, €6.5 cardinal services, €5.6 cardinal manner and clothing, €5.1 cardinal household goods, and €3.1 cardinal mundane products. With specified a beardown economical footprint, e-commerce is present established arsenic a large pillar of the Greek economy.