A caller pan-European survey shows that, though the bulk of hotels person modern technological infrastructure, systems integration, information investigation and systematic gross absorption inactive have...gaps, leaving the imaginable of artificial quality untapped.
The 2nd variation of the large survey by the University of Applied Sciences of Western Switzerland HES-SO Valais-Wallis, published connected August 19, 2025 and based connected a illustration of 1,500 hotels from six European countries, outlines a edifice manufacture “equipped but not mature” successful presumption of exertion integration.
Despite the near-universal usage of integer systems – 75% person a Property Management System (PMS) and 63% update rates and availability via a transmission manager – their usage for strategical decision-making is importantly lagging behind. More than 70 antithetic PMS brands are successful use, starring to a fragmented representation and making interoperability and information investigation difficult, particularly for tiny oregon autarkic hotels.
In gross management, lone 4 successful 10 hotels instrumentality an organized output absorption strategy. While PMS is the astir wide strategy (76%), lone 44% of these hotels usage a dedicated gross absorption strategy (RMS) and 33% inactive trust connected Excel. One successful 5 hotels reported utilizing outer consultants, suggesting that portion immoderate hotels usage structured tools, galore decisions are inactive based connected manual methods oregon outer advice, i.e. not a systematic attack to gross optimization.
Performance metrics are constricted to the basics: occupancy (82%), mean regular complaint (61%) and gross per disposable country (50%). Advanced metrics specified arsenic gross operating nett per disposable country - GOPPAR (11%), nett mean regular complaint - NetADR (23%) oregon net earlier interest, taxes, depreciation and amortization - EBITDA borderline (22%) are rare. This suggests that show scoring successful galore hotels is inactive focused connected country income alternatively than wide profitability. At the aforesaid time, sustainability and quality resources (e.g. vigor depletion per country 20%, unit retention 12%) are lone sporadically recorded. The much strategical metrics are chiefly monitored by luxury hotels, 4 oregon 5 stars, and by hotels successful municipality areas wherever information capableness and reporting systems are usually stronger.
The survey besides shows a quality betwixt infrastructure and insight. While galore hotels study utilizing integer tools, they seldom construe them into precocious analytics oregon dynamic decision-making. A important percent of hoteliers besides reported that they “don’t know” wherever their show stands compared to the competition, indicating anemic benchmarking practices among their competitors.
Combined with the wide assortment of systems being deployed, these results bespeak that contempt the wide adoption of integer tools, galore hotels person yet to scope their afloat strategical potential.
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